REVEALED.....Two of Australia's Best Kept Secrets...

'Pet Talk Radio!'
and 'The Community Radio Network'

* Surveys are conducted every 2 years - we'll update this information soon

Data extracted specifically for Pet Talk Radio! from the 2006 McNair Ingenuity Community Radio National Listener survey has shown that...

* An estimated 640,000 people aged 15+, or 4% of all Australians aged 15+ listen in an average week to the community radio stations that take Pet Talk Radio!

* An estimated 1,686,000 people aged 15+, or 10% of all Australians aged 15+
listen in an average month to the community radio stations that take Pet Talk Radio!

Source: McNair Ingenuity Research Pty Ltd 2006 Community Radio National Listener Survey

Read the full report on stations that take Pet Talk Radio!, however what has also been revealed in this latest survey is that community radio continues to increase its audience share nationally and that more people are discovering 'programming niches' long ignored by mainstream media.

Because funding for such a large survey is limited, detailed 1/4 hour listening habits for individual stations is not available, however what is very exciting is the fact that Pet Talk Radio! can now confidently reveal total reach figures for pet owners who also listen to community radio.

PET OWNING AUDIENCE REACH
* 66% of Australians own a pet
(source: Australian Companion Animal Survey 1995)

Based on Australian pet ownership figures and the 2006 national listener survey, the total pet owning audience reach of Pet Talk Radio! is 422,400 people. These people also happen to listen to community radio either exclusively or in combo with other sectors. (see full report)

Of course we'd be the first to say not all this audience 'belongs' to Pet Talk Radio!, however even the most pessimistic advertiser would have to agree that unlike any other show on community or commercial radio, Pet Talk Radio! offers a potentially large opportunity to talk directly to Aussie pet owners 52 weeks of the year.

Whether solo or combined with our own website and weekly program guide or local newspaper, in-store or pet specific magazines in targeted markets, using Pet Talk Radio! on community radio becomes an appealing and very cost effective way to spread the word to your customers nationally about your products and services.

A 'nice niche' don't you think?

Brian Pickering & Kaye Browne
Producers/Co-Hosts
PET TALK RADIO!

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Thinking Of Advertising or Sponsorship?
66% of all those people own a pet...
You could be talking to many of them cost effectively today!
FreeCall 1800 444 364
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ABOUT THE SURVEY:
The 2006 Community Radio National Listener Survey was undertaken on behalf of the Community Broadcasting Association and funded by the Department of Communications, Information Technology and The Arts through the Community Broadcasting Foundation. A previous, similar survey was conducted in 2004 by the same research company, McNair Ingenuity Pty Ltd.

A full national report can be seen on the CBOnline website

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